Good design is achieved when the target audience is satisfied, and that is because of a successful collaboration between designer and client. The designer can understand the user and will make the product to work and look flawlessly (with help from developers) while the client knows what is best for his business growth. It is very important to make every stakeholder happy: from the end-users to the client, via designers and developers.

Beginning of the long trip

Importance of UX and UI design

Back to reality

• Usually, the client doesn’t understand the importance of UX design. He is shocked why there is no color and other visually nice elements, and they can’t concentrate on usability characteristics.
• The other big problem is that clients expect that a designer needs only a few hours to do around 50 screens that usually converts into 150, because of all possible flows. So, expecting everything right now is not realistic.
• The client adores to make UX changes during the UI process. That is what I hate the most, because we have agreed that UX design is final. But, you know that I have to obey the client, and I always try to make some compromises.
• It depends on the case, but some clients can be stubborn. Then the war begins and I have to give a lot of arguments why it should not be like he suggested. Sometimes the client “wins”, sometimes I.
• Getting messages from the client even during the night. So, the client doesn’t give me to sleep like a baby, because I am thinking about flows, colors… I can’t chill out, not even in dreams.

Designer’s job = making everyone happy