dollybell app

This project focused on extending Dolly Bell's values into a functional and engaging mobile app built around user rewards and convenience. Our focus was on creating a smooth, rewarding experience for guests - offering access to personalized discounts, easy point collection, and real-time updates about offers and events. By bringing key touchpoints like coupons, menus, and news into one platform, we helped modernize customer interaction while preserving the charm of Dolly Bell's brand identity.

EXPLANATIONS

Mobile app

dollybell mobile app

1Menu

The main menu provides seamless access to your transaction history, saved discounts, restaurant contact info, and catering services. Users can also adjust personal settings and easily share the app with friends for added rewards.

2Notifications

Stay updated with real-time notifications about earned points, active coupons, and personalized deals based on your activity and preferences.

3Points informations

This section gives users a clear overview of how points are collected, their current total, and how to unlock higher reward tiers through continued engagement.

4Points

Track your loyalty progress with detailed insights into collected points, status levels, and corresponding discounts. As your balance grows, so do the benefits.

5Scanned receipts

You can scan receipts or QR codes directly from the app to instantly earn points, activate discounts, and increase their loyalty status with every visit.

6Place filters

With multiple locations across the city, place filters help users find their nearest Dolly Bell restaurant, ensuring convenience wherever they are.

7Coupons

Explore the latest offers, time-limited discounts, and exclusive deals through the app’s dynamic coupon section, updated regularly for maximum savings.

8Bottom navigation

A simplified navigation bar allows users to instantly switch between home, current coupons, QR code scanner, menu, and the latest restaurant news and events.

MAIN FEATURES

Admin panel

dollybell website

1Global search

The global search feature allows administrators to quickly locate users, coupons, or campaigns - streamlining platform management with efficient access to key data.

2Coupon statistics

This section provides comprehensive usage data, including how many times each coupon has been redeemed, where, when, and other relevant statistics to help track campaign performance.

3Coupon search

Admins can view complete coupon details, including activation status and eligibility conditions, ensuring accurate tracking and management of each promotional offer.

4Sidebar

The sidebar provides structured access to all core sections: user and coupon statistics, user management tools, reward levels, location-based settings, menu organization, and campaign articles - helping admins navigate with clarity and precision.

5Create coupon

Through a dedicated interface, new coupons can be created with defined names, associated locations, full descriptions, and usage conditions, giving teams flexibility in launching targeted deals.

6Filter / Sort

Coupon filters enable fast sorting by status, category, or campaign, allowing admins to manage promotions more effectively and focus on relevant entries with ease.

7Coupon list

The coupon list displays all existing coupons with immediate access to their full details, enabling quick review and management of active and expired offers.

Project goal

The objective behind the Dolly Bell platform was to create a digital experience that reflects the charm and quality of this restaurant chain in an accessible and intuitive way. Collaborating closely with the client, our team developed a solution that highlights every key aspect of the brand—from exploring the menu to using loyalty rewards. By combining user-friendly navigation with personalized features, the platform enhances customer engagement and brings the warmth of Dolly Bell's dining atmosphere into the digital world.

circles

Mobile App

dollybell image 1

Coupon list

Users can browse both active and redeemed coupons, with current offers filtered by the selected restaurant location. Each active deal includes clear redemption options and details on how it can be applied.

dollybell image 2

QR Code

Displayed during checkout, the QR code enables point collection, allows users to apply existing discounts, or instantly activate available coupons - making each transaction more rewarding.

dollybell image 3

Menu

The digital menu is organized by restaurant and structured into intuitive categories like breakfast, pasta, mains, desserts, etc... Users can explore the full offering, including variations specific to each location.

dollybell image 4

News

This section highlights key updates such as the launch of new catering services, upcoming events, new restaurant openings, and behind-the-scenes insights into the Dolly Bell brand story.

UI/UX DESIGN

Style guide

We crafted a warm, elegant layout using deep green and black as the foundation, evoking a sense of sophistication and comfort that reflects the restaurant's ambiance. Muted gold and subtle gray tones are used as accents, adding a refined touch and ensuring visual balance throughout. The typography is clean yet characterful, enhancing readability while reinforcing the brand's modern yet familiar feel. The interface is designed to feel both inviting and intuitive, mirroring the welcoming experience of visiting a Dolly Bell location in person.

Colors

Green_1

#305E49

Gold

#CD984F

Red

#CC3131

Green_2

#2BBB1E

Grey_1

#989898

Text_1

#98A6A0

Text_2

#EEEEEE

Typography

bebas font family

Weights

Regular

Italic

Medium

SemiBold

Sizes

Font size 30, line height 40

Font size 18, line height 24

Font size 16, line height 21

Font size 14, line height 19

Font size 12, line height 16

Font size 10, line height 13

greequote

Working with them was refreshingly easy - they listened carefully, thought creatively, and turned complex ideas into something intuitive and functional. The end result felt custom-built, with attention to detail that really stood out.

Aleksandar Rnjak
Founder of Dolly Bell

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