5 main reasons why you should have a business mobile app!

The development of mobile applications is in constant growth and the immediate future new scenarios could open up for developers. This is because of the centrality of new technologies that will take on an increasingly important role. Mobile applications are at the very center of the digital ecosystem as they have introduced a revolution in consumer habits and ways of doing business.

According to App Annie a company specializing in market research, statistics show that there were $120 billion in revenue in 2020 in the US (doubled compared to 2016) and 204 billion downloads globally, with an ever-increasing demand for new apps from consumers.

Developing an app can be very demanding because we need to be able to keep up with the current and future trends and new technologies. But what are the trends that will prove important in app development? Which advanced technologies will be a premise for the success of an app in 2021?

So, let’s see in detail what are the top 5 technology trends for this year:

# 1 - Internet of Things (IoT)

This technology is gaining more and more importance in many sectors.

According to
data released by the Internet of Things 2020 Observatory of the School of Management in Milan, Italy, this area grew by 24% compared to 2019, for a value of 6.2 billion in the Italian market. Impressive data, especially considering that the IoT is progressively establishing itself not only in traditional fields such as domestic environments but also in new sectors such as healthcare, logistics, and agriculture.

Greater demand for gadgets, systems, and devices serving the IoT will inevitably increase the demand for dedicated apps. That’s why this trend cannot be overlooked by developers in the coming years. On the other hand, giants like Google are already moving in this direction, so it’s good to keep up.

# 2 - Augmented Reality (AR) and Virtual Reality (VR)

The Augmented Reality (AR) and virtual reality (VR) have in recent years done much innovation in the app development sector. It seems that in the future will continue to do so.

According to data from Statista, the world market of AR and VR technologies will go from 27 billion dollars in 2018 to about 209 billion in 2022. These are encouraging numbers that underline the importance of integrating these technologies also in mobile applications.

As if that weren’t enough, AR and VR are establishing themselves as central to hitherto unexplored sectors, opening up new opportunities for developers as well. They are main sectors such as healthcare, retail, education, and travel, areas in which Augmented and Virtual Reality could be used to significantly improve the user experience.

# 3 - 5G technology

Power and speed have always been two fundamental characteristics for the success of App development and that is why 5G technology can further contribute to this area.

Thanks to 5G, 100 times faster than 4G, it will not only be possible to significantly speed up data transmission. It will also be possible to allow the development of mobile applications for sectors that have remained marginal until now, precisely because of the excessive latency of 4G. We are talking about areas that are far from negligible such as the Internet of Things, Virtual and Augmented Reality, the sector of data security, health, and 3D games, for which the combination of low latency, high bandwidth, and density connection guaranteed by 5G will offer important opportunities.

For App developers this is an unprecedented scenario thanks to which it will be possible to create increasingly innovative applications; that’s why 5G is a top trend not to be underestimated.

# 4 - Beacon technology

Among the trends for app development in 2021, Beacons could not be missing, the innovative BLE-based technology that is revolutionizing not only marketing but also other areas, such as social and information.

The strengths of this new technology are now seldomly known but to use it, it is necessary to develop Apps that can receive and read the messages sent by the Beacons. To date, there are “standard” Apps (especially for the Android world) capable of deciphering different Beacons but in general, the potential of this technology is maximized by the implementation of dedicated applications.

It follows that the opportunities that open up for developers are many. This is not only because the demand for ad hoc apps is growing but also because the Beacons are making their way into a growing number of sectors, from health to culture.

# 5 - Wearables and M-Commerce

Wearables, or wearable devices, are becoming increasingly popular all over the world. We no longer speak only of the well-known Apple or Android smartwatches.

There are new “kids on the market” as well, such as smart clothing, which are establishing themselves very quickly.

It is no coincidence that according to Statista in 2022 there will be 1.1 billion connected Wearables for which, therefore, it will be necessary to implement applications. As for the desktop and the mobile, also for the Wearables world, it will be necessary to create Apps that can function correctly and continuously. We consider that in the Western world the Wearables are still in the “debut” phase. It’s easy to see how important they can be for app development.

Like the Wearables, the future of M-Commerce also looks promising, especially considering the strong increase in mobile purchases. Mobile shopping has seen a notable increase in recent years, as highlighted by surveys from Oberlo and Shopify.

The first research speaks of an increase in online shoppers in 2021 up to 2.14 billion. The second, on the other hand, estimates an increase in world e-commerce sales of as much as 276.9%. More and more users prefer mobile devices to make their purchases. This will affect the creation and development of apps that can simplify and speed up this process.

App Development 2021: the other trends to consider

To these 5 Top Trends for app development in 2021, others can be added such as Artificial Intelligence, chatbots, blockchain, cross-platform mobile apps. They certainly cannot be overlooked by developers. The world of apps is constantly growing and expanding but is also highly competitive. This is why incorporating emerging technologies into mobile application development will be crucial to stand out from the crowd.

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